Products and Services
It can be harder to sell an intangible service than a tangible product. Pick one of the cells in Table 3.4: "Service Classifications" and name a service offered in that class-for example, business remodeling service under consulting and operations. In 200 to 250 words, describe a service in your chosen category in terms of the four ways a service is different from a product-its intangibility, inseparability, variability, and perishability. Propose a solution for sale that could be used as a point of competitive differentiation in a marketing campaign.
Table 3.4: Service classifications
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Consumer Services
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Convenience
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Shopping
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Specialty
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Unsought
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Business Services
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Distribution
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Consulting
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Breaking bulk
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Assembling lots
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Creatingassortments
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Finance
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Operations
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Mark
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