Improving salespeoples ability to manage customer needs


Problem 1: In what ways has the learning of employees and customers changed as a result of their ability to use the Web, and how would this change the interaction between them during the purchasing process?

Problem 2: How can retail organizations promote learning at the individual, department, and store level to improve salespeople's ability to manage customer needs?

Problem 3: What is the result from having customers make "extra purchases" related to the store's performance?

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Marketing Management: Improving salespeoples ability to manage customer needs
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