Problem:
This crisis and Masking Up's impressive work in keeping the brand's integrity in place using positive publicity while promoting the use of NIOSH-approved masks has resulted in developing marketing techniques for more targeted groups. What is the difference between the company's publicity efforts and marketing efforts? Publicity typically comes after marketing efforts have begun. Publicity focuses on promoting a positive image, while marketing focuses on preventing a negative image. Publicity focuses on a broader audience, while marketing focuses on more targeted groups. Publicity is data-driven, while marketing exclusively uses creativity and design elements.