Solved: Impressions of the general electric brand, Marketing Management

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Impressions of the general electric brand

Question 1: What are your impressions of the General Electric brand and how the company's products differ from those offered by competitors?

Question 2. What is emotional buying?

Question 3. Discuss the GE Monogram and Profile lines? Who is the target market for such products?

Question 4. What strategies is GE using to maintain its place in the market?

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