Task: LVMH is a world wide company that unites under one parent company prestigious brands such as Louis Vuitton, the Moet et Chandon Champagne, the Hennessy Cognac, Christian Dior's perfumes and many other luxury items.
Question 1. What is your impression of the world wide operation of LVMH?
Question 2. Conduct a SWOT Analysis of LVMH.
Question 3. Does LVMH have a competitive advantage and/or a competitive strategy? Justify your answer.
Question 4. Choose one of LVMH products. Describe the components of this product value chain.
Question 5. What strategic alternatives are open to LVMH? Explain and justify your answer.