Assignment 1:
Research the Barilla Group.
Using your readings, the Library, and the Internet, write responses to each of the following:
1. What is your impression of the operation of the Barilla Group?
2. Conduct a SWOT Analysis of the Barilla Group
3. Does the Barilla Group have a competitive advantage and/or a competitive strategy? Justify your answer.
4. Choose one Barilla product (https://www.barillagroup.com/barilla/en/home.html) (Describe the components of this product value chain.
5. What strategic alternatives are open to Barilla? Explain and justify your answer.
Assignment 2:
Describe the differences between the directional, portfolio, and parenting strategies. In addition, describe when you would use these major types of strategies.