Using your readings, the Library, and the Internet, write responses to each of the following:
Problem 1. What is your impression of the operation of Heineken International?
Problem 2. Conduct a SWOT Analysis of Heineken International.
Problem 3. Does Heineken International have a competitive advantage and/or a competitive strategy? Justify your answer.
Problem 4. Choose one Heineken International product. Describe the components of this product value chain.
Problem 5. What strategic alternatives are open to Heineken International? Explain and justify your answer.
Submit your responses in a document 6 to 8 pages in length.