Important information about Unit 1 - Project Identification
You are a marketing manager interviewing for a new job at a large low-price retailer. You know that being well prepared for an interview gives you a better chance of being offered a job, so you decide to the company as well as some of the company's future marketing ideas.
One of the company's ideas is to phase out its well-known brand names and introduce more store brands.
In your discussion, explain the pros and cons of this marketing idea proposed by the company from the both a financial and nonfinancial perspective.