Important aspects of personal influence to marketing, Marketing Management

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Important aspects of personal influence to marketing

Problem: A consumer's purchases are often influenced by the views, opinions, or behavior of others. Two important aspects of personal influence to marketing are

psychographics and demographics.
personality and lifestyle.
word-of-mouth activity and psychographics.
opinion leadership and word-of-mouth activity.
lifestyle and motivation.

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Marketing Management: Important aspects of personal influence to marketing

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