Assignment:
Draft your 350- to 525-word Executive Summary.
Include the following sections in your summary:
Who are we?
Summarize the products or services your company will offer.
What do we sell?
Determine who you will compete against to sell to your customers
Who do we sell to?
Describe your ideal customer.
Evaluate how many potential customers exist for your business.
Distinguish the recognizable types or segments of your customers.
Financial Summary
Hypothesize your projected revenue and expenses
Explain the logic that was used to come up with your revenue forecast
If you are starting this business, predict when you will show a profit.
Executive Summary
Purpose
Students will gain an understanding of the importance of team building and delegation, and the impacts that stakeholders have on a company's performance. They will discover the importance of a thorough understanding of the company's financial history and projections when approaching investors.