Importance of social media to a sports organizations


Assignment:

We have been exposed (briefly) to the strategic communication process. Write a 300 to 500 word blog that either.

1. Expresses the importance of social media to a sports organization's strategic communications (public relations) campaigns, connecting one of the recommendations of the reading to an actual sport and social media campaign.

2. States the value of a public relations (strategic communication) campaign like the one that English cricket undertook, suggesting a sport organization, cause or initiative that could use such an initiative, or how.

Readings:

1. Applying the public relations function to the business of sport

By Maria K Hopwood

2. Sport, Public Relations and Social Media

By Raymond Boyle and Richard Haynes

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Strategic Management: Importance of social media to a sports organizations
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