Assignment:
We have been exposed (briefly) to the strategic communication process. Write a 300 to 500 word blog that either.
1. Expresses the importance of social media to a sports organization's strategic communications (public relations) campaigns, connecting one of the recommendations of the reading to an actual sport and social media campaign.
2. States the value of a public relations (strategic communication) campaign like the one that English cricket undertook, suggesting a sport organization, cause or initiative that could use such an initiative, or how.
Readings:
1. Applying the public relations function to the business of sport
By Maria K Hopwood
2. Sport, Public Relations and Social Media
By Raymond Boyle and Richard Haynes