Answer the following questions.
Question 1) State the term ‘Marketing’. Describe Approaches to Study of Marketing.
Question 2) Describe qualities, duties, responsibilities and process of Marketing Manager.
Question 3) What do you mean by Rural Marketing? Describe importance of Rural Marketing.
Question 4) What do you mean by Marketing Mix? Describe scope and utilities of Marketing Mix.
Question 5) What do you mean by Marketing Research? Describe how Marketing Research is useful to Management.
Question 6) Define Market Segmentation. Describe Essentials of Effective Market Segmentation.
Question 7) Write brief notes:
(a) Limitations of Marketing
(b) Product Life Cycle
(c) Marketing Information System (MIS)
(d) Place Mix
(e) Direct Advertising Media
(f) Objectives of Pricing