Read Public Relations: Strategies and Tactics, Wilcox & Cameron, Chapter 9 , and write your own thoughts and opinions. While you read the chapter on public opinion and persuasion, answer the questions: What do you think is the importance of opinion leaders in the formation of public opinion? What are some factors involved in source credibility? What are some of the pros and cons of using celebrities for product endorsement? What are some techniques you could use to write persuasive messages? What do you think of the cartoon on page 214? What are some beliefs or opinions you have that aren’t always logical or consistent?