Discussion:
Principles of Management: Microsoft
Task:
Imagine that you are Bill Gates, the founder of Microsoft. Recognizing the importance of developing strategies to adapt to environmental uncertainty, what steps would you take to scan your business environment? Can you keep track of all aspects of the environment? If not what aspects will you focus on and why? How might Bill Gates use benchmarking as a tool for improvement even though he is in an organization that is a recognized leader in the industry?