Task:
Consider a health and wellness clinic as the business. Prepare a paper in which you explain the importance of determining your strategic direction.
Determine what I can offer a health and wellness center products/services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.
Create a vision for this organization that clearly demonstrates your vision on what you want your business to become in the future.
Define your guiding principles or values for selected business considering the topic of culture, social responsibility, and ethics.
Explain the importance of mission, value statements in determining strategic direction.
Be sure to properly cite your references. In a second research I need to conduct an internal and external environmental analysis for a health and wellness center. Use the information obtained from the internal and external analysis. Create a SWOTT table summarizing your findings. Your environmental analysis should take into account the following factors. For each factor, identify the primary strength, weakness, opportunity, threat, and trend to include in your table.
A. External forces and trends consideration
1. legal and regulatory
2. global
3. economic
4. technological
5. innovation
6. social
7. environmental
8. competitive analysis
B. Internal forces and trend considerations
1. strategy
2. structures
3. process and systems
4. resources
5. goals
6. strategic capabilities
7. culture
8. technologies
9. innovations
10. intellectual property
11. leadership
Prepare a synopsis in which you analyze at least 7 of the forces and trends from the above list. The list must include economic and regulatory forces and trends. Your synopsis should identify major decisions and recommendations for the health and wellness center force and trend, which may be needed for the business.