Assignment Task: Complete the reading of the section "Dipping into Content Creation" of the book Digital marketing All-in-One for Dummies, answer the following:
Question 1: What are the types of content in social media and how their selection impacts the decision making of the target audience? In addition, you must include the tools available for content creation.
Question 2: What is the importance of content strategies in social media?
Question 3: How do you describe each type of content that is used in social media?
Question 4: How much content is distributed on social media?
Question 5: What type of content do users have the most interaction with?
Question 6: What is content curation and what is its use in social media?
Question 7: What is the importance of technology in content strategies?
Question 8: What technological tools are available for the creation, curation and publication of content and what is their use?
Question 9: Select a fast food restaurant and analyze its content on one of its social networks in the past two weeks and answer:
Question 10: What kind of content is published on that social network?
Question 11: What is the interaction with that content and its frequency in publication?
Question 12: How do you consider it affects the process of acquiring a good or service?
References:
Diamond, S. (2019). Digital marketing all-in-one for dummies. John Wiley & Sons. Books24x7 (Skillsoft).
Dipping into Content Creation