Problem:
In regards to consumer behavior, it is often said that we are a "debtor" nation, all too willing to go into debt for wants as opposed to needs. Why do you think we, as American consumers, are so willing to go into debt? What drives individuals to carry such high consumer debt and when do you think we transitioned from a nation of savers to a nation of debtors? What are the long-term implications of our collective indebtedness? What are the implications for marketers of high-end products and services?