Implementing a change in strategy
Question: What is the hardest challenge or barrier to overcome when implementing a change in strategy? Why? What change theory might be useful to overcome this challenge?
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Provide an example for each change, and describe how these changes will transform American business and affect the American workforce.
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What is the hardest challenge or barrier to overcome when implementing a change in strategy? Why? What change theory might be useful to overcome this challenge?
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Todd and Edna have been married for three years. They have had serious personal problems. Edna is a heavy drinker, and Todd cannot keep a job.
What are differences and why should market researchers be concerned with them? Why are marketing managers concerned with them?
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