Solved: Implementation of the 4ps marketing mix concept, Marketing Management

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Implementation of the 4ps marketing mix concept

Task: Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research, prepare a paper that will:

Q1. Describe the main line of business of the company

Q2. Name four of the countries in which the company operates

Q3. Explain, in detail, the implementation of the 4P's marketing mix concept by the company

Q4. Describe any differences observed in the implementation of this concept, from one country to another

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Marketing Management: Implementation of the 4ps marketing mix concept

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