Question: Which of the following statements regarding implementation and control in the sports marketing process is FALSE? a. Implementing a sport marketing plan means executing the plan that was developed. b. Among the organizational design elements to consider in implementation and control are communication, staffing and skills, coordination, and rewards and reinforcement. c. The control process begins with defining the critical success factors for the sports marketing plan. d. Among the metrics that can be used for performance assessment of the sports marketing plan are sales (revenues) and profits/losses. e. After the planning phase of the strategic sports marketing process is completed, the implementation and control phases are considered.