Assignment task:
As a small business entrepreneur, you are required to understand and implement marketing strategies to build your brand and create an overall strategy for your company. In this assessment, you will continue working on the business you created in Week 1 and continued developing in Week 3 a 10- to 12-slide presentation, with detailed speaker notes, of your evaluation of the sales strategies you will use, and aspects involved in creating market reach for the company. In your evaluation: Describe the target customer, such as their age, gender, education, occupation, family status, values, affiliations, worries, hopes, and buying behavior. Recommend a public relations strategy that might reach the target customer. Recommend a traditional advertising strategy that might reach the target customer. Recommend a social media strategy that might reach the target customer. a "warm list" of at least 5 potential customers or businesses that may be interested in buying your product or service. Develop 5 questions you ask potential customers to learn more about them and build rapport. Evaluate 3 competitors' products or services and the benefits that your product or service offers that they do not. Describe how you will address specific objections that may arise during sales meetings with potential customers. Include ways in which you will maintain ethical standards. Summarize the strategies you will use to close the sale and ensure your company's profitability. Recommend 5 marketing strategies that you will use to launch your company into the market. Recommend 5 marketing strategies you will use to scale and grow your company. Faculty Note from Brent Smith: Be sure to include speaker notes as part of your PowerPoint Presentation. Speaker notes are required for this assignment. Good PowerPoint presentations have less text in the slides and more explanation in the speaker notes. This makes for a much better presentation. Speaker notes are to fully explain your slides. They are required for this assignment. Please be careful not to save your assignment as a PDF instead of a normal PowerPoint presentation.