Q1: Identify possible buying trends in your market sector and identify the potential impacts for your product or service.
Q2: Expand on the consumer profile you developed in the previous assessment activity by identifying and explaining influences and/or reasons that may impact on buying decision-making behaviour. To include:
• Maslows hierarchy of needs
• Consumer perceptions
• Personality factors
• Lifestyle/or family cycle/ group influences
• Social influences, such as social class, culture, socioeconomic factors etc.
• Attitudes
Q3: Evaluate the influence of previous marketing activities and assess their impact on current buying trends and consumer behaviour.
(See company or competitor websites for ideas or interview potential customers.)
Q4: Conduct an analysis of your product organisation (Toyota camry) and identify capabilities using SWOT analysis.
Explain your findings meaning what you put in the swot analysis.