Assignment:
International Marketing
Review the video, Dixon, P. (Speaker). (2011). Future of marketing, mobile, multichannel, digital brains, technology - Marketing keynote speaker
• Describe your understanding of the impact of technology's evolution on marketing research. Now that companies can track consumers' Internet usage and/or geographical location in pursuit of marketing data, are companies moving too quickly and violating personal privacy rights to market their products? Explain your reason(s).
• Identify and explain at least two reasons why companies must consider legal and ethical issues when collecting research data to market their products internationally.