Discussion Problem:
The impact of social and digital media on marketing communications cannot be underestimated. Marketing executives and marketing managers are expected to develop strategies and craft campaigns that utilize not only digital media but all possible channels of communication targeting each target market.
Preparing For Discussion:
- Watch "Credible Information" as you prepare to respond.
Initial Post: (Thursday)
After watching the video, respond to the following questions in a minimum of 175 words:
1. How has social media influenced how health care is marketed to health care consumers and how consumers receive health care information? Looking for Course Help?
2. Have these effects been beneficial or detrimental to the patient and to the health care provider? How and why?
3. Consider how health care is marketed as a product not unlike beauty products or cars. Provide an example of how health care is marketed that has personally or professionally impacted you.