Assignment task: Provide a detailed PowerPoint presentation with notes related to ONE of the organizations below:
- Dacia (cars)
- Burberry (fashion)
- Xiaomi (technology)
Evaluate and analyse the ways in which this company has responded to recent macro changes in terms of its marketing strategy. You can look at existing recent forces that have impacted the company's marketing strategy, and you should look into projected future issues too. However, it is critical that you incorporate marketing theory and insight into your PowerPoint. The PowerPoint must also cover the following:
1. Introduction: Summary statement introducing the company and the intent of your report, including how this will be achieved.
2. Impact of recent macro changes on the company and its response: The response strategies may, for example, have been in relation to branding, international expansion, segmentation, competitive advantage, consumer behaviour, communication etc (or any other marketing theory).
3. Future growth opportunities: Based on your analysis, examine the potential for future challenges and identify specific growth opportunities. [Do not spend too much time speculating, this section is worth only 20% of the mark. 10% for challenges and 10% for opportunities]. Both must be evidenced and well considered.
4. Reference list
Key issues to consider: The key issues to consider for this assessment are:
- Understanding and application of key marketing topics covered in the marketing units Application of appropriate theoretical models or frameworks.
- Referencing is needed on slides as well as at the end of the presentation (full reference list must be provided).
- Presentation should be of professional standard (structure, layout, flow)