Problem: Evaluate a company that communicates regularly with its internal/external publics. Examine the effectiveness of its communications process and the impact of effective communications process to its external/internal publics.
Cite at least three examples of the actual PR tools used by the chosen organization.
I would like to do the assignment on Caterpillar Inc. and would like help understanding some of the external PR tools used by the company. Also, how would I know whether the tools were effective?
It would also be helpful to understand various internal PR tools that companies use (in general) and I can then figure out if Caterpillar uses any of the tools, etc.