Question 1:
Illustrate out the term marketing and elucidate the concepts and components of marketing.
Question 2:
Illustrate the macro and micro factors affecting the market of goods and services applicable to Banking.
Question 3:
Critically discuss the advantages and drawbacks of market segmentation.
Question 4:
Make a distinction between marketing research and market research and describe the contributions of marketing research to bank.
Question 5:
Illustrate situation analysis and describe the steps which are involved in the development of the situation analysis.
Question 6:
Why customer need analysis required? How does decision making procedure influence consumer behaviour?
Question 7:
Illustrate out the impact of the banking regulation on the Bank marketing strategies.