Impact of banking regulation on bank marketing strategies


Question 1:

Illustrate out the term marketing and elucidate the concepts and components of marketing.

Question 2:

Illustrate the macro and micro factors affecting the market of goods and services applicable to Banking.

Question 3:

Critically discuss the advantages and drawbacks of market segmentation.

Question 4:

Make a distinction between marketing research and market research and describe the contributions of marketing research to bank.

Question 5:

Illustrate situation analysis and describe the steps which are involved in the development of the situation analysis.

Question 6:

Why customer need analysis required? How does decision making procedure influence consumer behaviour?

Question 7:

Illustrate out the impact of the banking regulation on the Bank marketing strategies.

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