One persuasive device is the framing of the message, in words or visually, so that the presentation itself is biased.
1. Imagine you have been hired as part of the PR team for your school. Demonstrate your understanding of communication theories by writing persuasive statements in an one-page marketing communications plan.
2. Identify the points to convey, identify the theory used, and craft two to four messages that demonstrate the application of the theory.