1. Imagine you are a wholesaler for dairy products such as milk and cheese, which are produced by a cooperative of small farmers. Describe what steps you would take to build relationships with both the producers (farmers) and retailers (supermarkets).
2. Describe an industry that might be segmented by geographic concentration. Then identify some of the types of firms that might be involved in that industry. Keep in mind that these companies might be involved in other industries as well.