1. “The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and wants.” Using Amazon show whether customer voice drives strategic marketing decisions in this organization.
2. Please be as detailed as possible. Imagine you are a HR manager and you are selecting a team of employees to send to China as the expatriate to work on a consultancy project.
3. Choose a local shopping center or strip mall in your area (provide the name and address), preferably one with vacancies. Imagine that you are the new owner of the mall. What steps would you take with your new property, e.g., marketing, capital improvements, lease terminations/renewals, tenant mix, etc?