Imagine that there are only two established car makers both, Operation Management

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Imagine that there are only two established car makers both

Imagine that there are only two established car makers, both of whom have an exclusive dealer network of car dealers (retailers). The dealers have to sign a contract that explicitly forbids selling cars from the other manufacturer. A new (third) car maker appears and sues in court for damages, claiming that these exclusive dealer arrangements are anti-competitive. What counter arguments might the established manufacturers present in court?

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Operation Management: Imagine that there are only two established car makers both

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