Case Analysis
1. Think back to the Heineken case: imagine that a consultant told you that the best solution for that case was to improve the product formula/taste in order to become competitive in the global market? Is this a good idea or bad idea? Why?
2. Imagine that the Sealed Air Case took place during the growth of the Euro zone trading area. Is that good or bad for Sealed Air's current market position based on what we learned in the case? Explain.