Imagine that Mountain Dew decided it could become the dominant carbonated soft drink beverage. To beat Coca Cola, the company believes it must have a larger advertising presence (run more ads) than Coke. The best budgeting strategy to make sure it does this is...?
- share of market/share of voice.
- matching Coke's ad budget.
- doubling last year's budget.
- increasing sales promotion activities.
- percentage of sales.