Imagine that a group create an GA airport and need a marketing management, promotion and sales. You need a developed and creative project about creating marketing in a General Aviation Airport that includes the following:
Power point between 8-10 slides
create an imaginary website where the company is doing the advertisement and marketing/ promotion sales
summary of the project in 1/2 paper
General Aviation Management
Term Project Requirements and Guidelines
Professor Hall
Texas Southern University -
Aviation Science and Technology
SCOPE
Your group is to propose either a GA airport or FBO fully operational, well thought out business plan and development. An in depth examination of all GA business functions will be the foundation on which your research will rest. You will apply all of the airport management tools learned throughout the semester into an in-depth analysis of the proposed GA airport or FBO.
Below are the guidelines for groups to follow in preparing the GA airport or FBO research presentation and Executive Summary. Include within your executive summary paper all of the outlined information as well as any additions that your group finds helpful for delivering a quality analysis. So, your paper should include, but not be limited to the following:
PROCESS
1. Group selection - Groups are to be self-formed, composed of at least 4 and not more than 6 members. Submit a Group Selection Sheet at the end of class and include:
1. Individual group member names. What each member will contribute to the project.
2. A group wide name such as "Aero FBO".
At this point, groups should be well within the research and development phase of the project.
2. Progress report - What will the group present (GA Airport or FBO Business Plan, Model etc...) Description of what will be researched (the conceptualized trade agreement) and the group's motivation for this choice (why this will make a good case).
Each group must use the textbook as a guideline and the appendices at the back of the book as well. This will help you formulate the verbiage. You must also use other references!!
4. Market Analysis/LOCATION
3. Final paper submission - The paper is due on the day the group presents to the class. This will include an Executive Summary; however if there are business plans, models etc...this must be included in the Group Paper! Follow syllabus for APA required style!!!! NO EXCEPTIONS!
Package the final document in a spiral binding only or similar item.
The finished product should include the presentation printed out, and any other pertinent information that is related to the project for example "business model or plan etc...". Grading criteria for the final paper will be discussed in class.
References -Citations can include web based sources such as government published statistics and estimates where no reliable data has been published. Academic and non-academic sources can be used as well.