Illustrate two to four techniques for using the different, Marketing Management

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Illustrate two to four techniques for using the different

Appraise the effectiveness of the Integrated Marketing Communications planning process as part of managing the advertising for a brand. Illustrate two to four techniques for using the different elements of Integrated Marketing Communications to manage the image of the brand. Support your response with an example.

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Marketing Management: Illustrate two to four techniques for using the different

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