Problem: Even though Exxon adapts its gasoline blends for different countries based on climate, the promotion message is unchanged: "Put a Tiger in Your Tank." This type of global promotional strategy is known a: Even though Exxon adapts its gasoline blends for different countries based on climate, the promotion message is unchanged: "Put a Tiger in Your Tank." This type of global promotional strategy is known a: product customization. dual integration. product adaptation. product extension.