Reasearch Project Assignment
Select a Multi-National company and conduct a marketing overview of the company. Conduct research on the organization and apply the components of the syllabus to the company. Your research paper should include the following:
Cover
Abstract
Executive Summary
Address the following issues:
· What are the organization effective services marketing strategies.
· How does the three-stage model of service consumption effect your company
· What is the companies effective positioning strategy.
· Define the firms brand equity and offer of a branded experience.
· List and explain the four key questions that form the foundation of any service distribution strategy: What? How? Where? and When?
· Any issues of ethics and consumer concerns related to service
· List and explain the 5 W's of marketing communications planning
· Provide a flow charting of organizations service offerings
· Illustrate the demand patterns and recognize that demand varies by segment, examine how to predict segment specific variations in demand.
· Illustrate the integrative service scape model.
· What is the history of your company in attracting, selecting, and hiring the right people for service jobs.
· Illustrate how to calculate the lifetime value of a loyal customer giving examples
· Discuss the guidelines for front line employees on how to handle complaining customers and recover from a service failure.
· Describe key customer feedback collection tools used.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.