Examine a product or service from your company using the Product Demand Life Cycle.
Examine a product or service from your company using a SWOT analysis.
Examine a product or service from your company using the Boston Consulting Group matrix.
Examine a product or service from your company using the following data ($1,000,000 is the fixed cost you have to cover; you should be able to find the selling price of your product, if you can find the cost you can use that, but if not you can estimate it as 60% of the sales price).
Interpret how the Product Demand Life Cycle impacts the marketing mix for your chosen product/service.
Translate the target market for your company's product/service using market segmentation.
Illustrate the business to consumer (B2C) and business to business (B2B) options available to your chosen company (strategies for new market opportunities).
Examine the supply chain used by your chosen company.
- Illustrate the importance of packaging by putting together the "perfect package" for the product/service chosen in this project.
- Differentiate between the demand side and the supply side of marketing.
- Determine how the demand side and supply side affect the 4 Ps.