Illustrate the components of the product value chain


Total of 300 words.

Research Altria Corporation. Using your readings, the Library, and the Internet, write responses to each of the following:

1. What is your impression of the world wide operation of Altria?

2. Conduct a SWOT Analysis of Altria.

3. Does Altria have a competitive advantage and/or a competitive strategy? Justify your answer.

4. Choose one of Altria's products. Describe the components of this product value chain.

5. What strategic alternatives are open to Altria? Explain and justify your answer.

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Supply Chain Management: Illustrate the components of the product value chain
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