Illustrate role of consultant to a new e-commerce website


Problem: Assume you have been assigned the role of consultant to a new e-commerce website. They are concerned that the consumers might search for products not listed on their website and will be losing sales because of that. They want you to come up with substitute/similar products for the consumers' search term. What would be your advice to them? Group of answer choices Implement sentiment analysis for search Implement LSA for search Implement web scraping for search Implement APIs for search

 

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Marketing Management: Illustrate role of consultant to a new e-commerce website
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