Assignment task: Who are the 4 largest Global Competitors to Four Seasons Hotels?
For each competitor describe what is similar to Four Seasons that makes them directly competitive For each competitor describe what is unique or different about them that allows them to capture a portion of the market.
For each competitor write Marketing Positioning statement for each of the four competitors:
Format:
For (target customer description), Hotel and Resorts Brand A is that one that (unique point of difference/Consumer Benefit that others don't offer), because (reason for consumer to believe)
Example:
For Discerning Drivers who always invest in a premium exhilarating Driving Experience, BMW with its racing heritage and German Engineering, is all they could ever want in a vehicle
(Include the references)