Illustrate four types of holiday shoppers described, Marketing Management

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Illustrate four types of holiday shoppers described

Problem:

Think about yourself and a couple of people you know. Can you match yourselves with one of the four types of holiday shoppers described here? Please discuss. This typology relates specifically to shoppers in the holiday season? How do you think the need sets and purchase behaviors compare/differ for those shopping in general? What advice would you give marketers when they are attempting to target each of these four segments?

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