Illustrate delphi method to obtain a forecast


Question: Before launching an AI device, GH Inc. used the Delphi method to obtain a forecast. In this scenario, GH Inc.: A) noted the behavior of its current customers while they use their products. B) noted the behavior of its previous customers while they used their products. C) used a panel of experts, whose identities were not kept confidential from one another, to respond to a sequence of questionnaires. D) noted the consumer response to similar previous products to marketing campaigns and used the responses as a basis to predict how the new marketing campaign might fare. E) used a brainstorming session among a group of consumers to draw new ideas. F) B and D are correct G) None of the above

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Marketing Management: Illustrate delphi method to obtain a forecast
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