Illustrate business environment in which cape union mart
Problem
Illustrate the local business environment in which Cape Union Mart currently operates. Clearly indicate the role players in each of the following areas: micro-, market- and macro environment.
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Using honey as an example, list all the marketing communication tools the brand manager may use to create interaction and engagement with customers.
Discuss the strategic and tactical decisions that Cape Union Mart need to make before entering the Australian market.
Illustrate the local business environment in which Cape Union Mart currently operates. Clearly indicate the role players in each of the following areas.
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