Illustrate advertising campaign called decide to ride, Marketing Management

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Illustrate advertising campaign called decide to ride

Problem: In a recently launched advertising campaign called "Decide to Ride," brewer Anheuser-Busch and ridesharing platform Uber have partnered to raise awareness and provide ridesharing opportunities to prevent drunk driving. For Anheuser-Busch and Uber, what kind of advertising is this? Selective-demand Primary-demand Institutional Brand

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Marketing Management: Illustrate advertising campaign called decide to ride

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