Task: IFE Matrix for Walt Disney
|
Weaknesses
|
Weight
|
Rating
|
Weighted Score
|
|
Continuous need for successful creative material
|
0.15
|
1
|
0.15
|
|
Increasing cost of operation
|
0.05
|
1
|
0.05
|
|
Lack of developmental property
|
0.02
|
2
|
0.04
|
|
Lagging consumer products revenue
|
0.04
|
1
|
0.04
|
|
Management inefficiency caused by diverse product portfolio
|
0.02
|
2
|
0.04
|
|
Studio Entertainment Return on Investment
|
0.03
|
2
|
0.06
|
|
No Written Vision or Mission Statement
|
0.05
|
2
|
0.1
|
|
Total
|
0.36
|
|
0.48
|
What strategies would allow Disney to improve upon its major weaknesses? How do you impact it? Why?