If you were to have a business plan to start your own business what would be your company’s distinctive competence? What are your basic nature and activity of your business. What is your primary product or service? What customers will be served? What is your company form of organization? What are the current and projected economic states of the industry? Do your company intend to become a publicly traded company or an acquisition candidate or do the owner want to transfer ownership to the next generation of the family?