If you were an account executive in an advertising agency, Marketing Management

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If you were an account executive in an advertising agency

Question: 1. Please offer your interpretation of the following quote presented earlier in the chapter: "If you can't measure something, you can't understand it. If you can't understand it, you can't control it. If you can't control it, you can't improve it."

2. If you were an account executive in an advertising agency, what would you tell clients to convince them to use (or not to use) the Starch Readership Service?

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Marketing Management: If you were an account executive in an advertising agency

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Marketing Management: If you were an account executive in an advertising agency

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