CAse- Porcini's Pronto : " Great Italian cuisin without the wait! " By james L. Heskett and Richard Luecke.
If you were a member of Porcini's top management, which of the available growth options for Pronto would you choose? Why?
What are the implications of your choice from question for regarding profitability, return on investment, product and service quality, and the quality image of the Porcini's brand?