If you had to reach a customer segment of "tweens" (8-13), which medium would you choose? What about men in their 30s? Men in their 60s? In which medium would you advertise if you ran one of your city's performing arts centers?
b. What would you do to enhance that a video you post will go viral?
c. What would you do if you found out that a colleague had posted your slides to a recent presentation on a public slide-sharing platform? How do you define intellectual property rights; when is something yours?